How to Use Geographic Segmentation to Reel in Pro$pect$ 🎣 Marketing segmentation is a powerful marketing tool, and one of the most important segmentaiton variables is geographic segmentation. Geographic segmentation allows you to purchase dry pork and seaweed donuts in China at Dunkin® Donuts. 🍩 This brilliant digital marketing strategy meets your prospects where they live — physically and culturally. In this post, we call attention to the subtle nuances of geographic segmentation and give y

If you're an email marketer, email marketing analytics are crucial to measuring the success of your email marketing campaigns. Customers prefer to be contacted via email, and email marketing offers the highest ROI of all digital channels — $38.00 earned for every dollar spent. But how do you know if your email marketing campaigns are hitting your digital marketing goals? That’s where email marketing analytics comes in. You need to know what these email tracking metrics mean. Most email serv

Adding course functionality to your WordPress site via a WordPress LMS plugin can be as simple as hiring an LMS service. Although employing an LMS service may seem like a better choice initially, you will find that having your course on your WordPress site using an LMS plugin will be easier to manage and more cost-effective in the long run. And you may be surprised as you read further that WordPress LMS plugins have become a real contender with enterprise services such as Blackboard, Kajabi, o

Whether you are a business owner or digital marketer, marketing segmentation puts you in the driver’s seat when it comes to knowing your audience’s needs. Just because you have a product to market that you believe is a winner doesn’t necessarily mean people will rush to buy it. You will have to uncover who your audience is and what makes them tick to capture their attention. What’s the best way to accomplish this? Marketing segmentation. Marketing segmentation is the process of sorting poten

You’ve probably created a digital download without even realizing you created something you could sell. For money. Imagine you just created a bunch of killer recipes for dinner, or maybe you poured out your heart in a journal documenting your weight loss journey. Did you know that these creations can be shared and sold online as digital downloads? The next logical question then becomes, “How do I do that?” And as luck would have it, many online platforms are in the business of creating space

If done right, your training materials can be the vehicle that communicates expectations, establishes roles and duties, and articulates processes and procedures to your employees. So how do you go about crafting effective training materials that nurture your staff and motivate them to excel in their role? Let’s dive in and discover what it takes to craft savvy training content that delivers. Training materials align your goals with the day-to-day expectations of the workplace. And training m

Fact: You can no longer overlook YouTube statistics if you want to run a successful digital marketing campaign. If you’re a business, marketer, or content creator, you can’t afford to exclude YouTube from “getting the word out there” about your products or services. And why would you ignore a social media platform that includes 2 Billion+ subscribed monthly active users? And thanks to Google’s highly sophisticated algorithms, gone are the days of using Boolean search operators, punctuation, a

The art of gamifying a students’ learning experience via gamification tools that are fun and engaging while maintaining a student’s attention without having to stand on your head is the wave of the future. Let’s face it; classrooms no longer look the way they did ten years ago. Modern classrooms now come equipped with tablets, eBooks, and digital boards requiring more learner engagement and more shiny things vying for your students' attention than ever before. So let’s dive in and explore the

Developing online training content utilizing technologies such as eLearning or learning management systems can be daunting if you are unaware of what it takes to present content meaningfully. In our modern world, people experience information overload due to the rapid pace of online delivery systems such as email, text, and social media channels that let us know what's happening in an instant. As a result, grabbing someone's attention today and having them stick with the learning process takes

User engagement levels are all about attention span. And unfortunately, the average attention span of a human in today’s fast-paced world is shorter than a goldfish. As a result, SaaS businesses are losing droves of people to shiny object syndrome. What does this mean for your business? Well, it means you'll have to prioritize user acquisition and customer retention through compelling content and product offerings that have your audiences begging for more. So let’s dive in and learn the tip

Are you looking to take your email marketing to the next level with email marketing software that increases your ROI? But with all the choices out there does the idea of choosing the perfect email marketing software send you into a tailspin? Don’t panic! You’re in the right place. We’re going to — calmly — guide you through some choices and help find the perfect solution for all email marketers. Choosing the Best Email Marketing Software Is Crucial for Your Marketing Campaigns Choosing the

An effective eCommerce marketing strategy is vital to compete in a marketplace with 4.9 trillion U.S. dollars worldwide. And what does the future of eCommerce look like? A projected growth rate of 50% over the next four years — equating to a staggering 7.4 trillion dollars by 2025. If you’re serious about entering this market, you’ll need solid eCommerce website marketing strategies to grab a piece of the pie. So let’s dive in and find an approach that will work to get you there! What is an